Customers around the shop: what you wear when you’re TEN HUNDRED percent cool

The outrageously talented artist,  TEN HUNDRED paid us a visit yesterday to pick up his newest sun specs and gracing the staff with his awesome “ride or die” t-shirt designs (thanks man!). 

Frankly, we can’t wait to see what else evolves from the other side of this lens…

If you don’t already know, definitely check him out and stay tuned:

Summertime rolls on with our newest sunglass collection from Greece! Meet our new line, SHADES…


We won’t let summer go away so easily- as long as there is a little bit of sun left, there’s still opportunity for fun!
EOF’s newest addition SHADES, is a greek sunglass line that maintains the light-hearted vibe of our warm weather season with its vibrant colors & cool shapes

 Most of the collections’ styles are fitted with mirrored sun lenses to enhance that fashion-forward aesthetic.

Sleek metal shapes in powder coated finishes offer sharp color options

A double bar P3 style combines the best of both worlds: the iconic look of an aviator, with a timeless classic round shape


chunky acetate shades in pop colors that command attention


These are limited stock so grab one while you can!

Reflections on this eyewear trend: Mirrored lenses

You better believe it: Channeling that Vuarnet circa 80’s look just got cool again.  The visual word on the street: mirror coatings are back with a vengeance.  


We trend forecasters can attest to the fact that because fashions ebb & flow, you might want to think twice next time you clean those “dated” styles out of your closet. Sooner or later, it will be the hottest new thing again….

YES, we can update your current sun wear with mirrored lenses that will complement any frame of your choosing- just inquire next time you come into the shop!
How hot is Aimee in her fiery red mirrored sunnies?
Next up: the clip-on sunglass look….

Fun in the Sun: New Neon Sunnies!

NO DOUBT, Its sunglass season in Seattle and we’re bringing in the big guns now! This collection is big on the current trends: neon colors & mirrored lenses- combos that are sure to pump up the volume in your summertime attire. Have fun in the sun but don’t forget to protect your eyes in style!

 Fight evil
Eyes on Fremont