Customers around the shop: Wyatt V. in his look book of cuteness!

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Wyatt is one of our favorite “customers around the shop” models- this sprightly fellow seems to be having such a great time in his new spectacles! For that reason, I couldn’t post just one photo. We enjoyed getting the feeling his new blue & orange glasses are the equivalent of putting on a super-hero costume!

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Eyes on Fremont Collection’s Frame of the Week: Meet the “Magnolia” in Greenish

This week we share another great feminine shape for the EOF collection:
MAGNOLIA in Greenish
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This is a great option for those petite faces or for someone looking for a softer, yet uplifting look.  The defined arch of this frame brings attention to the eyes & creates a flattering contour to the brow line.  The green-teal tone highlights just about any eye color-  especially blue, green, or hazel eyes.

Photo courtesy of

We named this model after Seattle’s picturesque neighborhood, tucked in the west end of town. This part of the city is actually on a Peninsula, so its often considered to be “out of the way” or more secluded than the rest. But actually, its so close! Magnolia attracts all the nearby urban dwellers looking to “get to nature” because of Discovery Park, the largest park in the city. It boasts over 500 acres of natural land, trails, & bay shore beaches, as well as a Native American cultural center and Environmental Learning center.

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Map of Discovery Park

Color Inspiration: Pantone color of the Year, Radiant Orchid!

Springtime calls for something fresh & new in regard to fashionable color ways.  At the moment, we are taking our inspiration cues from the design world’s most renowned authority on what’s hot color-wise: PANTONE, INC!
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“Radiant Orchid” is a rich mix of both warm & cool tones that is versatile and dynamic. The hue compliments a range of color palettes and flatters most complexions… also one of those great colors for those “make-up less days,” ladies!

Color of the year
Read some interesting tidbits on this “color of the year” at

Here are some current springtime models that capture this vibrant color in a truly wearable way:

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Fresh in the Shop: Lasting Impressions

This shipment from The Netherlands will definitely make an impression: from textured patterns to wood panel and silk-inlay, these metal frames playfully capture the attention.

This spring trend is showing signs of detail that captivates without dominating the visage.

Check out these inspirational looks that have recently arrived: 

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Contemporary & sharp metal frame designs
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Surface pattern & textures create a dimensional effect

Bonded Silk & Wood-panel styles:

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Silk inlay in both men and women’s shapes
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Check out how cool the silk fabric complements the design!
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Colorful woodgrain with a contrasting rim color adds a special touch…

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…and creates a striking, yet wearable aesthetic.