FREMONT SOLSTICE PARADE WEEKEND: How about some Summer Solstice Sunwear?

This weekend is the infamous Fremont Fair and Solstice Parade weekend!  Make note that the parade starts at 3PM on Saturday this year, so you will want to get your parking space early- this event draws a large crowd! 
YES, we will be open regular business hours this weekend. Might we suggest getting in for brunch at one of Upper Fremont’s popular foodie spots and stopping in for some new sunglasses to pass the time? 



Here’s a few ideas of the many cool styles we have in stock right now:
 Round shapes
Lots of square-rims, wayfarer inspired, and aviator styles!
Mirrored Lenses Galore

Customers around the Shop: George V.

Just after picking up his amazing new Parisian glasses, George was killin’ it at the Eyes on Fremont bean bag toss, set up just outside of the shop. By stepping up his eyewear game, George surely sharpened up his hand-eye coordination AND his style!

Come visit the shop this weekend on the way to the Fremont Solstice parade and give our bean bag toss a go!

Help dad put on his best Father’s Day face with these looks

Father’s Day is just around the corner, so here’s a little frame styling inspiration in honor of that favorite male figure our lives:


The Contemporary Dad
Key words: modern, edgy, polished, color pop





The “Hip” Dad
Key words: Retro-inspired, fashion-forward, trendy, geek chic





The “Professorial” Dad
Key words: Classic, timeless, intellectual




The Utilitarian Dad
Key terms: Sturdy, Light-weight, functional


We are open Saturday 10-5pm and if you haven’t gotten a stellar Father’s day gift yet, don’t worry- we have gift certificates handy.  🙂




Customers around the Shop: FARIS!

These Italian matte grey frames make a lasting statement on a gal who really knows how to make an impression! Faris rocks this bold silhouette flawlessly….

If you don’t already know her out & about the urban circuit, it should be noted, Faris Du Graf is an extremely talented Jewelry Designer.  

A few new pieces from Faris Du Graf’s “Tropical Modernism” collection.
Images borrowed from www.stylebakery.com



 Faris’ edgy jewelry collection is coveted in the fashion world; her name is quickly becoming prominent in the design/art scene spanning from Seattle to the Bay Area to New York. We at EOF, are personally obsessed with her vision and aesthetic! 

Check her out on this Vimeo artist profile here: 






Faris’ fantastic wares can be found at boutiques all over the city, in the Frye Art Museum Shop, or at her website, www.farisfaris.com


Photo borrowed from www.hitchcockmadrona.com

Adorn yourself supremely & shop local!