Customers around the Shop: Ross B.!

Ross is a super cool guy for a few reasons.   First of all, he is wearing “THE TROLL in grayish”, one of the newer models from our Eyes on Fremont collection. Above & beyond that, he is one of the main collaborators for the impressive design group, SURFACE THEORY. 

Ross is the man behind the magic for his team’s sustainable & reclaimed wood designs. Chances are, you have enjoyed the aesthetically pleasing ambiance that his detail work contributes to in many places around the city… 

Check out his team and their notable attributes here:


https://www.facebook.com/SurfaceTheory

Photo courtesy of Surface Theory via Facebook

Eyes on Fremont Collection’s Frame of the Week: Meet the “C. Fast in Brownish”

This week we are craving those lighter, brighter days of spring which just happen to be around the corner… how about a fresh new frame style?
THE C. FAST IN BROWNISH  
This model is a nod to our favorite Optometrist, Dr. Christina Fast!  She has been our in-house Doctor of Optometry since 2009.  As many of you already know, her warm, light-hearted, & sincere personality are sure to enhance your vision care experience. 

Matte striated brown tones paired with the milky white temple create an understated, yet alluring presence. 
as seen in The Stranger, January ’14

Fresh Spring Trend Alert: Cat-eyes in Confidant Colors


We’re seeing a pattern here: new stock from two of our favorite collections arrived and a dominant theme for the femme is the bold, colorful cat-eye.

Here are some notable styles we just added to our stock from french designer Carolyn Abram & spanish frame company Etnia:

Filao’s striking shapes are enhanced by their lively dual-tones 

Etnia’s wood-grain textures are vibrantly highlighted with contrasting pop color accents


Keep checking back, as we should be expanding our bouquet of perfect spring models to inspire your ideal updated look!