Customers around the Shop: Julia C.!

Julie makes this new bright color from the EOF collection look post card perfect… She’s an absolute stunner in the C. Fast frame style! Her fun personality definitely complements this confident red design… or is it the other way around?

Customers around the Shop: Kevin S.

Here’s another fresh face wearing our last featured EOF frame, “THE TROLL”… but this iconic face may be a familiar one!


If you couldn’t already guess, here are a few hints:



Thanks, Kevin, for allowing us to revisit the nostalgic ’80’s for a sweet minute… 🙂

Customers around the Shop: Janis D.

Janis, aptly “fighting evil” with a new pair of wood finish cat-eyes! The eyewear line is located and crafted in Portland, Oregon- they use high-quality wood in thoughtfully selected grain finishes.  We especially love the silhouette of this shape on Janis.

Customers around the Shop: Ross B.!

Ross is a super cool guy for a few reasons.   First of all, he is wearing “THE TROLL in grayish”, one of the newer models from our Eyes on Fremont collection. Above & beyond that, he is one of the main collaborators for the impressive design group, SURFACE THEORY. 

Ross is the man behind the magic for his team’s sustainable & reclaimed wood designs. Chances are, you have enjoyed the aesthetically pleasing ambiance that his detail work contributes to in many places around the city… 

Check out his team and their notable attributes here:
Photo courtesy of Surface Theory via Facebook

Eyes on Fremont Collection’s Frame of the Week: Meet the “C. Fast in Brownish”

This week we are craving those lighter, brighter days of spring which just happen to be around the corner… how about a fresh new frame style?
This model is a nod to our favorite Optometrist, Dr. Christina Fast!  She has been our in-house Doctor of Optometry since 2009.  As many of you already know, her warm, light-hearted, & sincere personality are sure to enhance your vision care experience. 

Matte striated brown tones paired with the milky white temple create an understated, yet alluring presence. 
as seen in The Stranger, January ’14