Customers around the shop: Valerie D.

Sunny days are here!  Valerie is well prepared for it too- she picked up her new Rx sunglasses recently and is on top of this good-weather game!  But really, its not too late to get yours too, and we have SO MANY great sunnies in the shop at the moment (hint, hint). 

Fresh trends in the Shop: Striking Stripes

With the recent spring frame shipments that are arriving at the speed of light, we are witnessing another dominating trend in eyewear aesthetics- bold colorful stripes.  Which brings us to ponder, could stripes be the new tortoise?  

Take a look at some of this new stock from some of our independent companies- Eyefunc, Best Image, and Niche Optics to decide for yourself:

Fruit stripes:  melange of lines & color on metal
Are stripes the “new tortoise”?

Keeping detail simple on an eccentric style…
Not just confined to the straight-forward stripe pattern: waves & “matrix” detailing also showing up….

Customers around the shop: Meet Raelyn C. AND VIF Wine/Coffee

This is not just another sweet face wearing the infamous “C. Fast” model from the Eyes on Fremont collection!  Raelyn is one of our Fremont community friends who works at this wonderful cafe on our block called VIF Wine and Coffee.

VIF is a charming neighborhood cafe that caters to wine, locally roasted coffee, and delicious lighter fare. It’s presence has graced “Upper Fremont” since last summer, just shy of a year now!

Vif Cafe is a short walk north of Eyes on Fremont, across from Market time Grocery, in a bright, inviting corner of Fremont Ave North.















This airy, light-infused space invites you in with delicious made-from-scratch bites & pastry selections, Olympia Roasters Coffee, local teas, and a wall of thoughtfully curated wines.

The warm feel of the Cafe makes this a perfect space to meet up for an easy brunch, an afternoon wine date, or to book the cafe for an intimate party! Owners Shawn Mead and Lauren Feldman are well-seasoned in the food and service industry- they are commited to offering a fresh and tasty menu as well as a friendly, memorable experience.

For more details, make sure to visit their website here:  
Vif’s lovely owners and staff, from L to R: Shawn (owner), Alexandra, Robin, and Lauren (owner).

… and Raelyn, of course!

Fresh in the Shop: Some of the first spring eyewear trends, courtesy of Vision expo East!

This past week, we’ve been busy processing some of the new collections that have arrived from our recent trip to NY.  There’s a lot to come, with a wide variety of aesthetics to choose from.  From chunkier, bolder plastic styles to contemporary metal frame styles that have silk or wood inlay, there’s something to suit & inspire every desire.  We will do our best to post much of that right here, on the Eyes on Fremont blog. 

 BUT, the most advantageous thing to do in order to get first dibbs is stop into the Shop!

Here are some highlights from our first Italian frame shipment: 

Chunkier Plastics & crystal frames in polished or “matte finishes” such as these newbies! 

Primary colors in all different shapes


Stay tuned, there is some really exciting stuff to see in the next few days!

Eyes on Fremont Collection’s Frame of the Week: Revisiting the Lenin in Olive/Evergreen

This week we are gonna re-visit one of our EOF Collection favorites the LENIN, because we can’t get enough of it!

Evergreen/olive is the 2nd of three colors in this model; it is easily one of those staple frame colors for your expanding glasses collection. The richness of this two-toned green is complementary to any eye color and is a welcome departure to the standard brown earth tone!