Customers around the Shop: Tracy S.

Tracy’s edgy-chic metal cat-eye is striking: perfectly balanced with its thin, sweeping silhouette & beautifully layered color. The leopard print is just subtle enough to mimic the favored classic “tortoise” aesthetic in a very contemporary way. (click photo to see closer detail)



This frame is a beautiful accompaniment to her lovely smile!

Customers around the Shop: Isabelle!

Isabelle should be the poster child for beautiful, fun, red glasses! 

This lil one redefines the appeal of the crisp, candy-apple color that was stigmatized by Sally Jessy Raphael’s look of the 80’s…  now we can effectively re-fall in love with this vivid, wearable color scheme!

ALERT: The Mother of All Petite Frame Collections is in!

We have a good percentage of our customers asking for frame styles for small faces, “close-set” eyes, narrow faces, petites, kid sizes, etc.  Given that, we have a favorite collection that successfully meets that need- Kinto. This collection comes from Belgium only once a year & it is one of the most coveted frame lines in the store!  

See it here now:


Lots of great colors & shapes…

Don’t be fooled about how many you see here- we have sold about 10 frames a day of this collection during high season!

Some models are available in more than one size

Both metal and plastic (acetate) frames in stock.



We can hardly contain our excitement at the arrival of this EOF favorite- if you have been waiting for a solid selection of smaller fit frames, NOW IS THE TIME.  It sells really fast & is limited availability… just saying!

New from our tried & true German Collection- Conquistador!

A stellar mix of plastic and metal frames are in!  Here’s a sampling of new goods from our favorite German Collection: 

Thin metal w/ color accents for the minimalist that wants to step it up
Smaller sizes- deeper or narrower? We’ve got your best fit in mind…

two-toned metals w/details like this “braille” pattern on the temple
Some colorful Zyl plastic frames

Square rimmed Zyl in a matte textured finish & dual color

That’s enough for now… more teasers to come tomorrow! 🙂

Paris orders are well on their way & arriving daily- stay tuned in the coming months!

As we have stated before, Fall frame buying season is upon us & we stocked up at the Paris show this year! Many awe-inspiring styles are still on their way, so we will do our best to keep you posted on what has arrived in the shop.  We typically stock one style & color per frame to allow for the vast selection we carry- this means, get ’em while they’re hot because once its sold, its gone!  We will help you stay on top of the best selection- just stay tuned here or just stop in! 

Bill LOVES checking in the new inventory!

We now have some one of a kind retro-inspired cat-eye shapes from Poland:
Retro w/rhinestone detail- limited edition

Colorful variations on this cat-eye shape.  Round and rectangle shapes also available.

Eyes on Fremont